Today we sat down with Sam Coleman to talk about his business Coleman Designs Co. His business is located in Stratford and serves the Stratford and surrounding area. Sam is the sole employee of his company, offering a variety of custom CNC woodworking products and services. He can also do engravings, plaques, 3D carvings and other custom pieces. On special order projects, occasionally small metal fabrication can be offered by Coleman Designs Co too. “I’m more geared towards woodworking…some of the main things that I want to focus on making is charcuterie boards, cutting boards and home decor.”

Sam started out his entrepreneurial journey by founding a company called RAW Integration and has now expanded his knowledge into the custom woodworking industry. He is focused on serving his customers locally “because I enjoy supporting local businesses and I enjoy being more involved with the community too” Sam loves to be creative and take the time to explain the process to his customers when taking on new projects.

The only regret he has for starting Coleman Designs Co, Is that he wishes he was a bit   more prepared in the beginning. Sam kind of hit the ground running and wasn’t quite prepared to wear all of the hats so to speak. Having an employee to help run some of the day to day tasks would have alleviated the burden on him. However, starting a business in the last couple years has been trying for most people. One of Sam’s strong suits is the amount of attention to detail that he puts into the work pieces he completes.

Creating custom woodworking pieces takes a lot of time and energy. “I feel I have good energy, good vibes, going into it…I don't want to work on a workpiece where I'm upset or thrown off or my mood or something like that…I believe that everyone has their own energy…when you you're creating a workpiece you're putting your energy into that…So in my mind, you don't want to be putting bad energy into it and giving it to someone.

Just listening to Sam you can tell he means it. Right now Sam is focused on building his brand awareness in the Stratford area. He has been growing his social media and also plans to have his own website published soon. One of his goals for Coleman Designs Co is to specialize on a few products and build them really well. Some of the products he can create currently are his very own creation The Sam Stand (which is an adjustable desk stand) charcuterie boards, card holders and home decor items.

Sam mentions that Coleman Designs Co is interested in taking on a few commercial projects as well. We wish Sam all the best and it was a pleasure speaking with him. If your in the Stratford area we would recommend reaching out to Coleman Designs Co for your custom woodworking needs.