Koertland Auto Pro

519 Review • Nov 12, 2021

Koertland Auto Pro with Theo Koert


Koertland Auto Pro is an automotive business making a difference! Located in Milverton. It is owned by none other than Theo Koert (Koertland). We have done the honours of calling the owner into an interview. To which he gave great answers. So tell me Theo when did you start Koertland Auto Pro. “Well, in the year 1925, the building opened as a Ford dealership. Where it sold tractors, cars, and fuel up until 2002. Eventually, Ford pushed more sales on inventory, and the shop joined NAPA AUTO PRO. That's when Milverton Garage Inc was created in 2002. I purchased the building in 2012 and that's when Koertland Auto Pro was created. Fast forward, Now offer a 10-year 400,000 km free Powertrain warranty and a 2-year and 40,000 km parts and warranty. Furthermore, we have a 6-bay automotive facility using cutting-edge facilities and tools."


"Not only that, but we offer many automotive services. Some of which include: Brakes, Electrical diagnostics, Alignments, Suspension, Tires, Oil changes and many more. The journey has been amazing so far. We are happy to celebrate 10 years of existence." We ask Theo why he wanted to start this business to which he responded “This location of it played a huge role, it being downtown. I was drawn to the historic building and wanted to be self-employed” Some of the challenges he has faced was “gaining the trust of our existing customers and maintaining a high quality of service. We handled it well, thankfully.”


He went on to say that finding skilled, dedicated employees and being able to retain and educate his local customers is an ongoing challenged he is facing. In the automotive repair industry the technology is constantly changing, affecting new vehicles as well. It requires auto shops like Koertland Auto Pro to get new equipment for diagnostics and repairs, adding extra costs to the bottom line. To say the least.


To cope with this Theo and his dedicated staff are bringing in new customers through social media advertising, postcards, the local newspapers, street signs, and storefront signs. They also offer shuttle and loaner car services. A 24/7 drop off and pick up. Protected key boxes to ensure security for after-hour pick-ups and drop-off flexible payment options. “I would like to see Koertland Auto Pro with more employees because right now, we're limited in the number of customers we can book.”


After speaking with Theo over lunch It was obvious that he wants to increase the image of the business, employees, and consumer satisfaction. He said “I must be the face of the business because it shows my employees that I will work right beside them on any job. It also helps me display to the customers that I am present in the operation of the business. I like being available to answer any questions they may have." A big goal for Koertland Auto Pro right now is to find more dedicated employees to increase the number of customers they can serve. That will allow them to book more customers at any given time.

 

There you have it, directly from Theo Koert! If your vehicle is giving you problems and you’re near Milverton, Ontario. Koertland Auto Pro should be your go-to automotive business, I hope you enjoyed this interview as much as I did. Thanks to Theo for making the time to speak with us. This interview was an interesting one to have.



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